Website Usuability

July 3rd, 2008

I came across today’s blog post at Mitch Joel’s Blog, “Six Pixels of Separation “. The post is titled, “Don’t Forget Your Website “. This is definitely worth the read (which is usually the case with any of Mitch Joel’s blog posts or podcasts).

It is absolutely essential to design your website from the vantage-point of your website visitors, clients, and potential clients. That takes simply taking in feedback on what your website viewers are coming to your website for most – and put that info in a very clear way to get to. Or simply putting yourself in their shoes as you visit your own website.

monitor When people come to your website they should be able to answer within a few seconds, “Where am I?” and, “What can I do here?”

I know that there is considerably more involved but these are a quick and simple reminders that can change your viewers experience.

Small Makes It Big

June 24th, 2008
Prairie Sticks Bat

Jared Greenberg and Dan Zinger (from Prairie Sticks Bat Company) know the Internet has the power to change lives. They just never thought it would change theirs. Read the rest of the story…

This is another great story of what can change you company’s existence forever. It falls into the advice given by Greg Verdino and Joseph Jaffe that I played in episode 4 of Marketing From the Cottage podcast.

I’m proud to take on these guys as a new client.